About Us

The birth of BefunCare began with the shared concern of pediatric nurse Lina and early childhood education instructor Mia: Lina often encountered children resisting tooth brushing because the toothbrushes were boring, while Mia felt for parents struggling to find 'safe and fun' educational toys.

To help children stop resisting tooth brushing and make learning a joyful experience again, the two spent two years collaborating with doctors and education experts to refine their products—from a soft-bristled toothbrush that sings a 3-minute nursery rhyme to a parent-child building block set that allows children to learn while playing. Each product carries the original intention of 'Be Care (professional protection)' and 'Be Fun (fun companionship).'

Today, BefunCare has become the choice of millions of families: encouraging children to brush their teeth on their own, learning through play, and helping parents feel less anxious—this has always been the unwavering wish of BefunCare.